在线阅读本书 Book Description McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arch...(展开全部)

在线阅读本书 Book Description McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arch...(展开全部)

詹姆斯·华生，美国哈佛大学人类学教授，曾担任香港中文大学客座教授。著有《晚清帝国和现代中国的丧葬仪礼》(Death Ritual in Late Imperial and Modern China)、《海外移民与中国家族世系》、(Emigration and the Chinese Lineage)等书。

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers i...(展开全部)

詹姆斯·华生，美国哈佛大学人类学教授，曾担任香港中文大学客座教授。著有《晚清帝国和现代中国的丧葬仪礼》(Death Ritual in Late Imperial and Modern China)、《海外移民与中国家族世系》、(Emigration and the Chinese Lineage)等书。

Behind the Glass takes its title from Alexandra Catiere’s series shot in Minsk and Moscow in 2005-2006. Curated and designed by Chose Commune, this book brings together photographs from this early unpublished series with additional selected images. Included is a new set of photograms; the artist’s latest camera-less experiments composed of light, sensitized paper, pebbles and g...(展开全部)

The Roman author Pliny tells the story - well known in the Renaissance - of the famous Greek painter Apelles hiding behind one of his pictures to overhear the comments of spectators. Martin Kemp takes this motif as an effective point of entry into the problem of what lies behind the business of picture-making in the Renaissance, in particular the role of the artist and the func...(展开全部)

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. N...(展开全部)